EXTENDED INFORMATION PURSUANT TO ART. 12, 13 AND, IF REQUIRED, 14 OF THE GDPR - REGULATION (EU) 2016/679 RELATING TO THE PROTECTION OF INDIVIDUALS, WITH REGARD TO THE PROCESSING OF PERSONAL DATA (HEREIN THE GDPR)


The data controller reports, below, the information pursuant to Articles 12, 13 and, if necessary, 14 of the GDPR relating to the processing of personal data provided by the Customer / interested party by completing and signing the Contract to purchase the products / services offered for sale by the data controller, spontaneously uploading data to this website personal data (in particular by filling in forms) or simply by browsing it.

1. Data controller and contact details
The data controller is AR.CE.A. SRL HANDMADE DESIGN, con sede in CAVA DE' TIRRENI SA, VIA GAUDIO MAIORI , 50 , C.F. , P.I. 05690410658 , tel. +39 089442744, e-mail export@ceramichearcea.it, web (di seguito il Sito).

2. Principles applicable to processing
In accordance with the provisions of the GDPR, the data controller constantly strives to ensure that personal data are:

  1. processed in a lawful, correct and transparent manner;
  2. collected for specific, explicit and legitimate purposes, and subsequently processed in a way that is not incompatible with these purposes;
  3. adequate, relevant and limited to what is necessary with respect to the purposes for which they are processed;
  4. accurate and, if necessary, updated;
  5. kept for a period of time not exceeding the achievement of the purposes for which they are processed;
  6. processed, by means of adequate technical and organizational measures, in order to guarantee their security;
  7. processed, if by virtue of consent, by decision freely taken by the Customer / interested party, on the basis of the request presented in a clearly distinguishable way from the rest, in an understandable and easily accessible form, using simple and clear language.

The data controller adopts adequate technical and organizational measures in order to ensure the protection of personal data from the design stage and to ensure that, by default, only the data necessary for each specific processing purpose are processed.
The data controller collects and takes the utmost account of the indications, observations and opinions of the Customer / interested party transmitted to the addresses indicated above, in order to implement a dynamic privacy management system that ensures effective protection of people, with regard to the processing of their data.
This information may undergo changes, in line with the evolution of the relevant legislation and the technical and organizational measures gradually adopted by the data controller; the Customer / interested party is therefore requested to periodically visit this section of the Site, to view the updates and information in the text in force from time to time.

3. Methods of processing personal data
The processing of personal data is carried out manually and with electronic tools, with logic strictly related to the purposes indicated below and, in any case, in order to guarantee the security and confidentiality of the data.

4. Purpose of the processing of personal data

(4a) Purposes for which data processing is necessary
The personal data provided by the Customer / interested party are mainly processed for the execution of the Contract and credit management and, more generally, for the relationship arising from the Contract itself.
The provision of data in the Contract or later, during the contractual relationship, for the purposes of the processing in question is mandatory; therefore, failure, partial or incorrect provision of such data makes it impossible to stipulate and / or execute the Contract and, for the Customer / interested party, to take advantage of the products / services offered by the data controller, potentially exposing the Customer / interested party himself a liability for breach of contract.
The personal data provided by the Customer / interested party may also be processed if this is necessary to fulfill a legal obligation to which the data controller is subject, for the protection of the vital interests of the Customer / interested party or of another person. physical, for the execution of a task in the public interest or connected to the exercise of public authority of which the data controller is invested, or for the pursuit of the legitimate interest of the data controller himself or of third parties, provided that they do not prevail the interests or fundamental rights and freedoms of the Customer / data subject; even in these cases, the provision of data is mandatory and, therefore, failure, partial or incorrect communication of data may expose the customer / interested party to any liability and sanctions provided for by the legal system.

(4b) Further purposes of the processing following the specific and express consent of the Customer / interested party
In addition to the aforementioned processing purposes, the personal data provided / acquired may be processed, with the prior consent of the Customer / interested party, to be expressed by selecting the << Give consent >> box on the Contract or on the Site (or using other applications social or web of the data controller), also for carrying out market surveys and for making commercial and promotional communications, by telephone (also using the mobile number provided) and automated contact systems (e-mail, sms, mms, fax, etc.), on products / services of the data controller or of Group companies to which the data controller belongs.
Consent for the processing purposes referred to in this point (4b) is optional; therefore, following any refusal, the data will be processed only for the purposes indicated in the previous point (4a), except as specified below with reference to the legitimate interests of the data controller or third parties.


5. Categories of personal data processed
The data controller mainly processes identification / contact data (name, surname, addresses, type and number of identification documents, telephone numbers, e-mail addresses, of a fiscal / billing nature, except for others) and, if applicable commercial transactions, financial data (of a banking nature, in particular identification of current accounts, credit card numbers, except for others connected to the aforementioned commercial transactions).
The processing that the data controller carries out, both for the execution of the Contract and by virtue of the express consent of the Customer / interested party, does not generally concern particular categories of personal data, known as sensitive (which reveal racial or ethnic origin , political opinions, religious beliefs, state of health or sexual orientation, etc.), nor genetic and biometric data or so-called judicial data (relating to criminal convictions and offenses).
However, it cannot be excluded that the data controller, in order to carry out the obligations deriving from the Contract, must keep and / or need to process sensitive, genetic and biometric or judicial data, of the Customer / interested party or third parties, of which the Customer / interested party has the capacity of data controller; in the case in question, the processing by the data controller takes place under the conditions and within the limits set out in the appointment of the data controller as data processor, by the Customer / interested party.
The data controller treats, as the data controller with reference to the Site, and, potentially, as the data processor appointed to do so (in the terms above) by the Customer / interested party, also the so-called navigation data. The computer systems and software procedures used to operate the websites acquire, during their normal operation, some personal data, the transmission of which is implicit in the use of internet communication protocols. This is information that is not collected to be associated with identified subjects, but which, by its very nature, could allow the data subject to be identified. This category of information includes geolocation data, IP addresses, browser type, operating system, domain name and addresses of websites from which access or exit was made, information on the pages visited by users within of the site, access time, stay on the single page, analysis of the internal path and other parameters relating to the operating system and the user's IT environment. It is, therefore, information which, by its very nature, allows users to be identified through processing and association also with data held by third parties.
The Site can then use cookies, both session (which are not stored on the computer of the interested party and disappear when the browser is closed) and persistent, for the transmission of personal information, or in any case systems for tracking of interested parties.

6. Source of personal data

The personal data that the data controller processes are collected directly by the data controller from the Customer / interested party at the time of, and during, navigation of this on the Site (or using other social or web applications of the data controller), or , also through its own sales representatives, on the occasion of, or subsequent to, the signing of the Contract, during its execution, or from public sources.
As specified above, the data controller, as the data processor responsible for this, in order to carry out the obligations deriving from the Contract, may store and / or process data, in particular navigation, potentially even sensitive, genetic and biometric or judicial data, of third parties, of which the Customer / interested party has as data controller, acquired, with the consent of said third parties, at the time of, and during the navigation of the same third parties on the Site (or using other social or web applications referable to the owner of the treatment).

7. Legitimate interests

The legitimate interests of the data controller or third parties may constitute a valid legal basis for the processing, provided that the interests or fundamental rights and freedoms of the data subject do not prevail. In general, such legitimate interests may exist when there is a relevant and appropriate relationship between the data controller and the data subject, for example when the data subject is a client of the data controller. In particular, it is the legitimate interest of the data controller to process personal data of the Customer / interested party: for fraud prevention purposes, for direct marketing purposes, to ensure the free circulation of the same data within the business group to which the owner of the processing possibly belongs, or relating to traffic, in order to guarantee the security of networks and information, i.e. the ability of a network or system to withstand unforeseen events or illegal acts that may compromise the availability, authenticity, integrity and confidentiality of data.

8. Circulation of personal data

(8a) Communication of personal data - categories of recipients
In addition to the employees and collaborators of the data controller in various capacities (who are authorized by the data controller to process the processing by virtue of adequate written operating instructions, in order to guarantee the confidentiality and security of the data), some processing operations may also be carried out by third parties, to whom the data controller entrusts certain activities, or part of them, functional to the purposes referred to in point (4a), therefore both in execution of contractual and legal obligations, among which they deserve mention, to however, inevitably, not exhaustive title: commercial and / or technical partners; companies that provide banking and financial services; companies that perform document archiving services; debt collection company; auditing firm and certification of financial statements; rating company; subjects who carry out professional assistance and consultancy activities for the data controller; companies that carry out customer care activities; factoring, credit securitization or credit transfer companies for other reasons; Group company to which the data controller may belong; subjects who provide commercial information; IT service company. The subjects belonging to the aforementioned categories process the personal data themselves as independent data controllers, or as data controllers, with reference to specific processing operations that fall within the contractual services that the same subjects perform in favor / in the interest of the data controller; the data controller gives adequate written operating instructions to the data processors, with particular reference to the adoption of minimum security measures, in order to guarantee the confidentiality and security of the data.Some processing operations may be carried out by third parties, to whom the data controller entrusts certain activities, or part of them, also functionally to the purposes referred to in point (4b), among which they deserve mention, however, inevitably, not exhaustive: commercial and / or technical partners; companies that provide marketing services institutionally; advertising agencies; subjects who provide assistance and advice with reference to competitions and prize operations. The subjects belonging to the aforementioned categories process personal data as independent data controllers, or as data processors, with reference to specific processing operations that fall within the contractual services that the same subjects perform in favor / in the interest of the data controller; the data controller gives adequate written operating instructions to the data processors, with particular reference to the adoption of minimum security measures, in order to guarantee the confidentiality and security of the data.
    Upon written request to be sent to the data controller's office, the list, subject to periodic updating, of the data processors with whom the data controller maintains relations is available.
    Personal data may also be communicated, in the event of a request, to the competent authorities, in fulfillment of obligations deriving from mandatory provisions of law.

(8b) Transfer of personal data to third countries
The personal data of the Customer / interested party may also be transferred abroad, both to countries of the European Union and to countries outside the European Union and, in the latter case, or on the basis of an adequacy decision, or within the scope and with the adequate guarantees provided by the GDPR (therefore, in particular, in the presence of standard contractual clauses of data protection approved by the European Commission), or, outside the aforementioned hypotheses, using one or more of the exceptions provided by the GDPR (in particular, by virtue of the explicit consent of the Customer / interested party, or for the execution of the Contract concluded by the Customer / interested party, or for the execution of a contract stipulated between the data controller and another natural person or in favor of the Customer / interested party, in particular for the execution of activities delegated to it by the data controller for the execution of the Contract concluded with the Customer / interested party). For the hypothesis of data transfers to countries outside the European Union, the Customer / interested party is allowed, upon written request to be sent to the headquarters of the data controller, to know the adequate guarantees, or the exceptions, which legitimize cross-border processing. It is understood, in the event of data transfer to countries outside the European Union, that for any request concerning the data, including for the exercise of the rights recognized by the GDPR to the Customer / interested party, this can always validly contact the owner of the treatment.


9. Criteria for determining the retention period of personal data

For the purposes referred to in point (4a) above, the retention period of personal data released by the Customer / interested party, and their consequent potential processing, coincides with the prescription period of rights / duties (legal, fiscal, etc. ) descendants from the Contract: basically 10 years, therefore, except for the occurrence of interrupting events of the prescription that could actually extend said period.
For the purposes referred to in point (4b) above, the retention period of the data released by the Customer / interested party, and their consequent potential processing, ends with the revocation of the consent previously issued by the Customer / interested party himself or, in the absence of this, however, after one year from the termination of any relationship between the data controller and the Customer / interested party.

10. Rights of the Customer / interested party
The data controller recognizes - and facilitates the exercise, by the Customer / interested party, of - all the rights provided for by the GDPR, in particular the right to request access to their personal data and to extract a copy (Article 15 of the GDPR ), to the rectification (Article 16 of the GDPR) and to the cancellation of the same (Article 17 of the GDPR), to the limitation of the processing that concerns them (Article 18 of the GDPR), to the portability of data (Article 20 of the GDPR, where the conditions) and to oppose the processing that concerns him (articles 21 and 22 GDPR, for the hypotheses mentioned therein and, in particular, to the processing for marketing purposes or that results in an automated decision-making process, including profiling, which produces legal effects concerning him, where the conditions exist).
The data controller also recognizes the Customer / interested party, if the processing is based on consent, the right to revoke this consent at any time, without prejudice to the lawfulness of the processing based on the consent given before the revocation. To do this, the Customer / interested party can unsubscribe at any time on the Site (or on other social or web applications of the data controller) or by using the appropriate link at the bottom of each commercial communication received, or by contacting the data controller at contact details above.
The data controller also informs the Customer / interested party of the right to lodge a complaint with the Guarantor Authority for the Protection of Personal Data, as a supervisory authority operating in Italy, and to propose a judicial appeal, so much against a decision of the Guarantor Authority. , as against the data controller himself and / or a data processor.


11. Security of systems and personal data
Taking into account the state of the art and the costs of implementation, as well as the nature, object, context and purpose of the processing, as well as the risk, in terms of probability and severity, for the rights and freedoms of individuals , the data controller adopts technical and organizational measures deemed appropriate to guarantee a level of security appropriate to the risk, in particular by ensuring, on a permanent basis, the confidentiality, integrity, availability and resilience of the processing systems and services ( also through the encryption of personal data, where necessary) and the ability to promptly restore the availability of data in the event of a physical or technical accident, and by adopting internal procedures aimed at testing, verifying and regularly evaluating the effectiveness of the technical and organizational measures used .
When assessing the adequate level of security, the risks presented by the processing are taken into account which derive, in particular, from the destruction, loss, modification, unauthorized disclosure or access, accidentally or illegally, to personal data transmitted, stored or otherwise processed.
The data controller makes every effort to ensure that anyone acting under his authority and having access to personal data does not process such data unless instructed to do so by the data controller himself.
Having said that, the Customer / interested party acknowledges and accepts that no security system guarantees absolute protection in terms of certainty; therefore, the data controller is not liable for acts or facts of third parties who illegally, despite the appropriate precautions taken, should access the systems without the necessary authorizations.

12. Automated decision-making processes, including profiling
The data controller may carry out automated processing, including profiling, in relation to the purposes referred to in point (4b) above, to optimize the navigability of the Site (or the usability of other social or web applications of the data controller) and to improve the shopping experience, except as specified above with regard to the rights of opposition and withdrawal of consent by the Customer / interested party.
Profiling means any form of automated processing of personal data aimed at evaluating certain aspects relating to a natural person, in particular to analyze or predict aspects concerning, for example, the personal preferences, interests or location of that person, also in order to create profiles, or homogeneous groups of subjects by characteristics, interests or behaviors.
The data controller does not carry out any automated processing that produces legal effects concerning the Customer / interested party or that significantly affect his person in a similar way, unless this is necessary for the conclusion or execution of the Contract, is authorized by law or is based on the explicit consent of the Customer / interested party, in any case always recognizing the latter the right to obtain human intervention, to express their opinion and to contest the decision.